MIGHTY LOUD ENTERPRISES, INC. PRESENTS
ROCK AND RIDE TO STURGIS 2026 SWEEPSTAKES
OFFICIAL RULES
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. ROCK AND RIDE TO STURGIS (BELOW) IS OPEN ONLY TO LEGAL RESIDENTS OF MICHIGAN OR OHIO WHO ARE 21 YEARS OF AGE OR OLDER AT THE TIME OF ENTRY. PARTICIPATION SUBJECT TO OFFICIAL RULES, AVAILABLE AT PARTICIPATING 101 WRIF EVENTS, AND PARTICIPATING HARLEY-DAVIDSON DEALERSHIPS - MOTOR CITY HARLEY-DAVIDSON AND MOTOWN HARLEY-DAVIDSON AND ON THE EVENT PAGE AT (MIGHTYLOUD.COM/RIDETOSTURGIS). CLICK HERE FOR A COMPLETE LIST OF PARTICIPATING LOCATIONS. THIS PROMOTION REQUIRES INTERNET ACCESS.
Beasley Media Group, LLC (“Beasley Media Group”, “101 WRIF”, or “WRIF”), Harley-Davidson, Inc. (“Harley-Davidson”) and each of its respective affiliates, subsidiaries, shareholders, representatives, officers, directors, agents, and employees (collectively, the “Rock and Ride Entities”) will have no liability or responsibility for any claim arising in connection with participation in this Promotion or any prize awarded. The Rock and Ride Entities have not offered or sponsored this Promotion in any way.
Data Collection
By entering, you are providing your personal information to Mighty Loud Enterprises, Inc. You agree that Mighty Loud may share your information with Beasley Media Group and Harley-Davidson and that Mighty Loud, Beasley Media Group, and Harley-Davidson may use your information in accordance with their individual Privacy Policies, which are found at https://www.mightyloud.com/privacy-policy and https://bbgi.com/privacy-policy and https://www.harley-davidson.com/us/en/footer/utility/privacy-policy.html respectively, and which may be updated without notice from time to time.
Notice of Collecting Geolocation Data
How We Collect Geolocation Data: At the time of entry, we may ask you to enable location services on your device so that we can collect your precise geolocation. “We” refers to Mighty Loud, Beasley Media Group, Harley-Davidson, and any other Rock and Ride Entities or Participating Dealers.
How We Use Geolocation Data: If you enable location services, we will collect and use your precise geolocation data to verify your location at the time of entry.
We do not sell or share your precise geolocation data with anyone, at any time, for any reason.
Your Choices
You are not required to enable location services or to allow us to collect your precise geolocation in order to participate in the Promotion. At any time, you may choose to ask us to tell you what data we have about you, to correct inaccurate data, to delete your personal information that we no longer need, and to confirm that we do not sell or share your personal information, including precise geolocation, with anyone. For more information on how we collect, use, and share your personal information, please refer to Mighty Loud’s privacy policy, available at https://www.mightyloud.com/privacy-policy.
Overview
The 2026 Rock and Ride to Sturgis Sweepstakes (“Rock and Ride” or the “Promotion”), is sponsored by Mighty Loud Enterprises, Inc. ("Mighty Loud"), available through participating 101 WRIF events, Motor City Harley-Davidson®, and Motown Harley-Davidson® Dealers (“Participating Locations”) only (Participating Dealer list available here) and consists of the following prize giveaways:
Grand Prize Trip to Sturgis Giveaway (6/1/2026 - 7/18/2026): The Grand Prize Trip to Sturgis Giveaway offers a total of one (1) prize: one (1) trip to Sturgis (described below). Entries into the Grand Prize Trip to Sturgis Giveaway will be accepted starting on June 1, 2026 at 9:00 a.m. Eastern Time (“ET”) or open-of-business (whichever is earlier) and ending on July 18, 2026 at 11:59 p.m. ET (the “Promotion Entry Period”). Following the close of the Promotion Entry Period, the winner will be selected from all timely entries received through a random drawing procedure. For specific entry methods, winner selection and verification, see Grand Prize Trip to Sturgis Giveaway (below).
Eligibility: Promotion is open only to legal residents of Michigan or Ohio who are at least twenty-one (21) at the time of entry. Employees of Mighty Loud, Beasley Media Group LLC, Harley-Davidson, Inc. and their stations, Dealers and retailers, affiliates, sales representatives, distributors, promotional and other vendor agencies, any prize suppliers, any other companies directly involved in the offer or administration of this promotion, and all of their respective parent companies, affiliates, subsidiaries, service agencies, independent contractors and the immediate family (parent, spouse, including common law spouse, sibling, child, grandparent, grandchild, regardless of where they reside) and household members of all such employees, are not eligible.
Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules. Mighty Loud’s decisions are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. You are not eligible to win the prizes offered in this sweepstakes if, in the 13 months preceding the start of this sweepstakes, you were confirmed as an eligible winner of a prize with an ARV over $600 through any Mighty Loud or Harley-Davidson Promotion. In addition, if you are determined to be a winner in this Promotion of a prize with an ARV over $600, you will be ineligible to participate further in this Promotion or any other such Promotion for the 13 months following acceptance of the prize.
Prizes, Odds & Prize Restrictions
All prize values in these Official Rules are stated in United States Dollars (USD) unless otherwise noted. The following prizes are available in this Promotion:
Grand Prize Trip to Sturgis (1): One (1) Round-trip airfare for two (2) to Rapid City Regional Airport for Sturgis Motorcycle Rally (additional information noted below) (ARV: $2,000), one (1) Campsite with water/electric/sewer hookup at Pappy Hoel Campground in Sturgis, SD for the nights of August 7, 2026 through August 15, 2026 (ARV: $695), one (1) RV Rental for the nights of August 7, 2026 through August 15, 2026 (ARV: $3,400), VIP Access for two (2) at all concerts at Full Throttle Saloon’s Pappy Hoel Campground from August 7, 2026 through August 15, 2026 (ARV: $2,434), and one (1) $1,000 Visa® or American Express® Prepaid Card cash gift card (ARV: $1,000). ARV: $9,529 USD.
Note: Airfare for two (2) is covered up to $2000. No additional compensation will be provided if actual airfare cost is less than $2000. If airfare is more than provided, it will be the responsibility of the winner to cover balance. If winner chooses to take the trip without a guest, s/he will be awarded the prize elements for one person only, and the remainder of the prize will be forfeited without compensation. If winner elects not to use provided airfare, a travel stipend of $1,000 in the form of a cash gift card will be substituted in lieu of airfare. Winner must notify Mighty Loud of this election before Beasley Media Group begins its selection of airline and within five (5) calendar days of prize acceptance. Once made, this election is final and may not be changed.
Selection of airline, flight times, and airline seat assignment is at sole discretion of Beasley Media Group. Airline regulations apply. The winner and guest must travel on the same itinerary and are responsible for obtaining all required travel documents. If applicable, the winner may be required to present a valid credit card upon accommodation check-in to cover any incidental expenses incurred during the winner’s stay. Winner and guest must abide by all airline, accommodation, and venue policies. If winner is unwilling or unable to travel on the dates specified, the prize will be forfeited and may be awarded to another winner at the Sponsor’s sole discretion. All travel is subject to availability and restrictions. If a prize-related event or travel is unable to take place as scheduled, for reasons such as cancellation, preemption, postponement or unavailability, including for weather, or for any reason beyond the control of Mighty Loud or the Rock and Ride Entities, their sole responsibility to the winner will be to award the remaining available elements of the prize(s) and no substitution or compensation will be provided for the unawarded elements of the prize(s). No refund or compensation will be made in the event of cancellation or delay of any flight.
Total ARV for this Promotion (all prize): $9,529 USD.
Odds: The odds of being selected as a winner depend on the number of eligible entries received.
Limit one (1) prize per person. All prizes are subject to the sole discretion of Mighty Loud. All taxes, fees, costs, or other expenses or liabilities associated with any prize that are not expressly included in the prize descriptions above are the sole responsibility of each individual winner.
No substitution of any prize is offered, no transfer of any prize to a third party is permitted, and non-cash prizes may not be redeemed for cash. Any portion of a prize not accepted by the winner will be forfeited. There is no cash equivalent or other substitution for any Prize. Mighty Loud reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for paying all applicable federal, state, provincial and local taxes on prizes, and if applicable, winner(s) may receive an IRS Form 1099 or other tax documents for the retail value of any prizes.
IMPORTANT NOTE: IF YOU WIN A PRIZE VALUED OVER $600 IN THIS PROMOTION OR HAVE PREVIOUSLY WON AND RECEIVED A PRIZE VALUED OVER $600 AWARDED BY MIGHTY LOUD OR HARLEY-DAVIDSON OR HARLEY-DAVIDSON ENTITY WITHIN 13 MONTHS PRIOR TO THE START OF THIS PROMOTION, YOU WILL NOT BE ELIGIBLE TO WIN ANY ADDITIONAL PRIZE VALUED OVER $600, IN ANY CURRENT PROMOTION.
The ARV of any prize may vary, depending on applicable variables including without limitation, date, options, availability, industry, supply and/or seasonal fluctuations. If the actual value of any prize is less than the ARV stated above, winner shall not be entitled to any compensation or reimbursement for the difference.
Guests of any winner must be at least twenty-one (21) years old. Winners of any prize that includes lodging or a hotel package must comply with any applicable hotel check-in requirements, such as presentation of a major credit card. Room taxes, if applicable, and other hotel fees (including incidentals) are not included and if applicable, may be payable at the time of check-out by the winner. A deposit or payment in advance or presentation of a credit card by the winner may be required at the time of check-in at the hotel.
All expenses and incidental travel costs not expressly stated in any travel or event-related prize description above, including but not limited to, sales, use or other taxes, passport expenses, fees, passenger tariffs or duties, airline or airport fees, security fees, baggage charges, service charges, facility charges, surcharges, upgrades, extras, meals, beverages, snacks, excursions, alcoholic beverages, tips, gratuities, parking, concessions, sightseeing, souvenirs, merchandise, transfers, COVID or other tests, fuel, trip or travel insurance, resort or hotel services, room service, laundry service, spa treatments, local and long distance telephone calls, Internet access, all lodging and transportation expenses not expressly included above, personal items, and incidentals personal charges at lodging, or other expenses are the responsibility solely of winner.
Cash gift card prizes or prize components are subject to all terms and conditions thereon as well as any additional limitations or restrictions imposed by issuer.
Any images of any prize or prize components in advertising are for illustrative purposes only; actual items awarded as prize/prize components may differ from such images. Entrants agree that Released Parties (below) expressly disclaim all liability in conjunction therewith.
Prizes are non-transferable and do not have any cash equivalent. Noncash prizes are not redeemable for cash and may not be sold, bartered or auctioned. The right to receive any prize is personal to winner and is not transferable. Any prize or portion thereof not accepted by any winner is forfeited and no cash or substitute will be offered or permitted. Prizes may not be substituted except that Mighty Loud in its discretion may substitute a prize, or portion thereof, with a prize or portion of equal or greater value if it deems necessary. Any such changes will be announced.
Grand Prize Trip to Sturgis Giveaway
A. How to Enter
There are several ways to enter the Rock and Ride Sweepstakes:
Scan in at Participating Harley-Davidson® Dealer Locations: During the Promotion Entry Period, visit a Participating Dealer to scan a QR Code for access to a registration form. You will receive two (2) entries in this Promotion for this initial registration entry.
Scan in at Participating 101 WRIF Event Locations: During the Promotion Entry Period, visit a Participating 101 WRIF Event Location to scan a QR Code for access to a registration form. You will receive two (2) entries in this Promotion for this initial registration entry.
Other Participating Methods: Participating Locations may, from time to time, use their own methods for engagement, including for example unique QR codes or participation in various activities to collect codes or keywords to then enter through the Promotion Website to redeem for entries in this Promotion. No purchase is required to gain access to a QR code, to obtain any codes or keywords for additional entries. Click here for a complete list of Participating Dealer locations. Review further details below.
Keywords may also be distributed digitally, including through the websites, radio broadcasts, social media accounts, email communications or other digital channels of Participating Locations or their affiliated brands. Any keywords obtained through such channels are subject to the same entry limits, restrictions, and deadlines set forth in these Official Rules. No purchase is required to obtain any keyword or entry code through any channel.
Email: To enter without visiting a Participating Location, send an email to contestentry@mightyloud.com during the Promotion Entry Period with your name, address, date of birth, email address, and phone number. You will receive two (2) entries in this Promotion for the first entry and one (1) entry for each additional email entry.
Limit maximum of thirty (30) entries total per person and per email address throughout this Promotion, regardless of method of entry. You may receive two (2) entries during the Promotion for registering. There are other opportunities during the Promotion Entry Period to submit more entries, and each Participating Location may employ a unique approach to this Promotion as a whole; it is within the discretion of each in the marketing of this Promotion, and whether and how to share keywords or codes as part of the entry process. Subject to the number of entry opportunities made available during the Promotion Entry Period. Mighty Loud does not guarantee that the maximum number of entry opportunities will be available at any given time or through any particular channel.
All entries must be submitted and received by Mighty Loud by 11:59p.m. ET on July 18, 2026 to be eligible for the Grand Prize Trip to Sturgis Giveaway. Mighty Loud assumes no responsibility for lost, incomplete, garbled, incorrect, or otherwise unreceived entries. All entries become the property of Mighty Loud and will not be returned or acknowledged. All entries are subject to the “General Entry Restrictions” section below.
B. Initial Drawings (Prize Winner Selection)
Mighty Loud will randomly select the potential Grand Prize Trip to Sturgis winner from all eligible entries received during the Promotion Entry Period on or around July 20, 2026.
All winners are subject to verification of eligibility.
C. Winner Verification
The one (1) potential Rock and Ride to Sturgis Sweepstakes winner will be notified by email, call, or text message, at Mighty Loud's discretion and will be required to sign and return a Declaration of Compliance, Liability Waiver, and, where legal, a Publicity Release (the "Declaration") which must be received by Mighty Loud within forty-eight (48) hours of the date notice or attempted notice is sent, and in the manner set forth by Mighty Loud in the communication, in order to claim their respective prize. If any potential winner cannot be reached or fails to comply with any verification requirement herein, the procedures in the section entitled “Disqualification of Winners” below shall apply.
General Entry Restrictions
The following entry restrictions apply to the entire Promotion. Multiple entrants are not permitted to share the same email address, nor are they permitted to share the same phone number. All additional entries submitted over the stated limits as defined herein will be considered void. Any attempt by any entrant to obtain more than the stated number of entries (as outlined in these Official Rules) by using multiple/different email addresses or phone numbers, identities, registrations, logins, or any automated system or other methods will void that entrant's entries in Mighty Loud’s discretion and that entrant may be disqualified.
Any Keyword can only be used once per person and per email address. Any attempts to use this Keyword for additional entries will be void. For the avoidance of doubt, eligibility requirements and all other limitations, exclusions, and releases set forth throughout these Official Rules apply with equal force to this Promotion as a whole, unless expressly stated otherwise in this section.
Mighty Loud is not responsible for lost, garbled, incomplete, incorrect, or otherwise unreceived entries. In the event of a dispute as to any registration, the authorized account holder of the email address used to register will be deemed to be the entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being an authorized account holder.
Disqualification of Winners
Receiving a prize is contingent upon compliance with these Official Rules. Any potential winner who cannot be contacted, or fails to sign and return the Declaration or provide any other requested information within the required time period (if applicable), forfeits their respective prize. In such case, Mighty Loud will attempt to verify an alternate winner as follows:
A. Winners
For all other disqualified prize winners, Mighty Loud will attempt to verify an alternate winner by random drawing from among the remaining eligible entries for the corresponding Drawing. Mighty Loud, in its discretion, will conduct a minimum of three (3) alternate drawings (if necessary) as described above, but will endeavor, time permitting, to award the applicable prize(s), after which the applicable prize(s) may remain unawarded.
Miscellaneous
Mighty Loud's decisions as to the administration and operation of the entirety of this Promotion and the selection of all prize recipients are final and binding in all matters related to this Promotion.
Publicity: Except where prohibited, participation in this Promotion constitutes each winner’s consent to Mighty Loud’s, Beasley Media Group’s, and Harley-Davidson, Inc.'s and their respective agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.
General Conditions: Mighty Loud reserves the right to cancel, suspend and/or modify this Promotion in whole or in part, if any fraud, technical failures, human error, or any other factor impairs the integrity or proper functioning of Promotion or the respective prize drawings, or any event or cause beyond Mighty Loud’s control (e.g. events such as natural calamities, national emergencies, wide spread illnesses, declarations of war, acts of God, acts of terrorism) interferes with any aspect of the Promotion and/or their respective prize drawings, including but not limited to fulfillment of the prize(s), as determined by Mighty Loud in its sole discretion. In such event, Mighty Loud, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance and may modify the prizes offered herein. Mighty Loud reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of this Promotion, or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner.
Any attempt by any person to deliberately undermine the legitimate operation of the Promotion in whole or in part may be a violation of criminal and civil law, and, should such an attempt be made, Mighty Loud reserves the right to seek damages from any such person to the fullest extent permitted by law. Mighty Loud’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
Disclaimer of Warranties: With respect to the Grand Prize, none of Mighty Loud Enterprises, Inc., Beasley Media Group, LLC, Harley-Davidson, Inc., or their respective affiliates or agents have made or will be responsible in any manner for any warranties, representations, or guarantees, express or implied, in fact or in law.
Liability Release: By receipt of any prize, winners agree to release and hold harmless Mighty Loud Enterprises, Inc., Beasley Media Group, LLC, Harley-Davidson, Inc., and all of their respective stations, subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, relating to, arising out of, or in connection with participation in the Promotion or receipt or use or misuse of any prize herein referenced.
Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion, including without limitation, any drawing in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Promotion entry process or any of the drawings herein; (4) technical or human error which may occur in the processing of entries, selection of winners, award of prizes or otherwise in the administration of the Promotion; (5) late, lost, undeliverable, incomplete, illegible, inaccurate, damaged or stolen mail; (6) any injury or damage to persons (including great bodily harm or death) or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion, or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Promotion if it is possible. No more than the stated number of prizes will be awarded. If production, technical, seeding, programming or any other reasons cause more than the stated number of prizes set forth in these Official Rules to be available and/or claimed, Mighty Loud reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims or otherwise in its sole discretion.
Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of, related to, or in connection with the Promotion or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by a state or federal court sitting in Cobb County, Georgia; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the entrant and Mighty Loud in connection with the Promotion or any prize awarded, shall be governed by, and construed in accordance with, the laws of the State of Georgia without giving effect to any choice of law or conflict of law rules (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia. By entering, entrant also agrees to hereby expressly and irrevocably waive all rights to trial by jury in any action or proceeding instituted in any way relating to, arising out of, or in connection with the entirety or any part of this Promotion. All entrants, as a condition of entry, agree to be bound by these rules and the decisions of Mighty Loud, which shall be final and binding. Mighty Loud reserves the right in its sole discretion to disqualify all individuals (and their entries) who tamper with the entry process.
Administrative Communications: By participating in this Promotion, you agree to receive communications from Mighty Loud by mail, email, phone call, or text message for the administration of this Promotion, including winner notification. Standard message and data rates may apply. If you choose to opt out of communications from Mighty Loud during the pendency of this Promotion, you may forfeit your opportunity to win if the opt out results in Mighty Loud’s inability to contact you.
Promotional Communications: By participating in this Promotion, you also agree to receive promotional communications from Mighty Loud, Beasley Media Group and Harley-Davidson and their authorized stations or dealers by mail, email, phone, or text. Standard message and data rates may apply. You may opt out of promotional communications at any time without affecting your entry or eligibility to win.
Mighty Loud: Mighty Loud Enterprises, Inc., 1480 Old 41 Hwy, Kennesaw, GA 30152.
Winners List: For a list of winners, send a self-addressed, stamped envelope after August 15, 2026 to 2026 Mighty Loud Enterprises, Inc. Presents Rock and Ride to Sturgis Winner List c/o Mighty Loud Enterprises, Inc., 1480 Old 41 Hwy, Kennesaw, GA 30152.
Trademarks: Harley-Davidson, HARLEY, H-D, and the Bar and Shield Logo are registered trademarks of Harley-Davidson Motor Company, Inc. 101 WRIF, WRIF are registered trademarks of Beasley Media Group, LLC, All rights reserved. Void where prohibited.
PARTICIPATING LOCATIONS
Motor City Harley-Davidson
Motown Harley-Davidson
101 WRIF Events include:
Lake Pointe Yacht Club in Livonia, MI - every Wednesday night from June 3 - July 15
Stingers in Wixom, MI - June 11, June 25, and July 9